petelingo's Profile

Apple's 'Less for More' Strategy We can see that Apple really do "Think Different". We know this because 'upgrades' mean something a little different to Apple than most producers. Perhaps we can all learn from their upgrade model. Surreptitiously stripping away features, adding eye candy and then hiking the prices seems to the winning strategy. **Keynote 09 - Export to Flash (.swf) removed. You don't know this until you've bought it. (A little honesty upfront would be nice) **iMovie 08 Any and all decent editing features present in iMovie 06 were removed to put some distance between iMovie and Final Cut Pro and encourage people to fork out for the editing suite. It begs the question: you wanna play with movies? iMovie is the ticket. You want to edit movies? With iMovie? Don't be ridiculous. New Aluminum Macbooks (from Autumn 2008) Firewire port removed on 13" Macbooks but left on 15" Macbook Pros. With measly other cosmetic features, the price hiked from £699.00 to £929. White Macbook RAM downgraded from 2Gb Standard to 1 Gb standard. Price increased from £699 to £719. (This has since been changed back to 2Gb). These veiled rips-off make a complete mockery of customers. Rather sadly, I'm afraid, loyalty to Apple has had its day.